The Start-up Creator's Overview to Strategic Marketing That Drives GrowthAre you a start-up owner battling to acquire grip for your brand-new item or business? Do you have an incredible innovation however are puzzled why people aren't beating down your door to buy it? If this seems acquainted, you require to concentrate on calculated advertising, n
The Buyer’s Journey and B2B Marketing - Interview with Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit